Communication is never an end in itself. Through information, dialogue and involvement it almost always aims to influence behaviours. Find here the links to the best and most inspiring contributions that I know regarding behaviour modification in a wider sense.

There are a lot of experiences how people can best be enabled to change their behaviour – unfortunately they’re seldom applied in business. In “Strategy an the fat smoker” David Maister, well versed consultant and former Harvard Business School professor, points out the most important blockages but also possible solutions regarding change.

“Nudge”a book based on behavioural economics, demonstrates how behaviour can be managed efficiently. Without the – realistic? – attempt to change attitudes! Read more on the webpage.

Why and how do several service providers succeed to perform – while others are failing? Sales Trainer Daniel Zanetti shows his experience and vivid best practice cases in
“Good salespeople are like good lovers”.

Why are successful people able to realize their plans? Rory Vaden, writer of the book “Take the stairs” and expert in Self-Discipline illuminates the seven main reasons in „The secret to Self-Discipline“.

David Maister, well versed consultant and former Harvard Business School professor, elucidates in
“Why (most) Training is useless” why most of all business training doesn’t lead to the aimed output. .

Leadership is treated romantically in the economy. The dark side of power and the role of accompaniment is mostly ignored, means Barbara Kellermann, professor of public leadership at Harvard University.

Management consultant and honorary professor for organizational psychology Peter Kruse: The internet is leading to a radical shift of power from providers to consumers(clients, employees, citizens). The reasons: Firstly the density of interconnectedness has been raised explosively. Secondly there are significantly more spontaneous actions in the net. And thirdly we see build up excitations. Hence, empathy and experience are gaining importance. And most notably: the willingness to change.